“[Designers] don’t get hired to make pretty things or win design awards. We get hired to solve business problems.”
– James Bradley
(designed I Love NY logo)
The importance of strong design for all your business’s marketing materials is so important. Strong design brings simplicity, flow and an ease of understanding your overall marketing message. Without well-planned design, your marketing materials will not only look drab, but some people could interpret this as, “Well, if they don’t care about the way this brochure looks, will they care about my needs as a customer?”
There are two main ways your business will use design: in digital and print form. With the vast emergence of digital marketing, print is often seen as an outdated, ‘traditional’ form of marketing, which is certainly not the case. Printed marketing materials are still effective and need to support all digital avenues.
The impact of your well-designed printed piece will leave a long-lasting impression on your customers. With the increasing amount of time spent online, both at home and the office, seeing a printed marketing material brings a sense of value that’s sometimes lost in all the pixels we see everyday.