WHY LOGOS ARE SO IMPORTANT?
“There are three responses to a piece of design – yes, no, and WOW! – Milton Glaser
(designed I Love NY logo)
Logos are so important in marketing your business. A logo anchors your brand within your market. For this reason, a
well-designed logo is an essential part to your company's overall marketing strategy.
Corporate logos are intended to be the "face" of your company: They are graphical displays of your unique identity, and through colors, fonts and images they provide essential information about your company. They allow your customer to identify with your core brand. Logos are also a shorthand way of referring to your company in advertising and marketing materials. Customers remember you instantly when they see your logo being consistent through all your branding materials.