Web Design & Strategy

This project was about turning initial ideas into a website people actually interact with. I focused on creating a smooth, intuitive experience paired with a visual style that feels approachable and on-brand. From first click to final scroll, every detail was thoughtfully designed to tell the brand’s story, guide users with ease, and make the whole experience feel effortless (and maybe even a little fun).

Some of these are my designs and some of these I've directed and brainstormed with our partners on. (Capacity issues sometimes lead to good things, great marketing and creative!)